Hey, glad you made it.
This portfolio is more than just pixels and packaging. It’s the result of 20 years spent building brands that actually mean something. From launching a viral music platform in a mountain town to shaping cannabis companies from the ground up, I’ve worn all the hats and designed a few of them too.
Inside, you’ll find packaging design, brand identity work, and a solid dose of systems thinking. Everything is crafted with intention, plenty of caffeine, and a deep love for the creative process.
Check out these case studies from some of the most impactful projects I have been in charge of. If it makes you smile, think, or want to build something together, then I’m doing my job right.
welcome in.
lets build something unforgettable.
moon mt. media BRINGS EMERGING ARTISTS TO NEW HEIGHTS
Moon Mt. Media was born in the Colorado mountains with a mic, a camera, and a slightly outrageous idea... to build a stage for emerging singer-songwriters in my living room. I am incredibly proud of this passion project, in the first 7 months, the channel has gained 180,000 subscribers and over one million views, building a passionate community that shows up for every note, every story, and every perfectly imperfect acoustic session.
As founder and creative lead, I built the brand from the ground up. From the logo and lighting to content strategy and community building, every element was created with care and intention. Our studio is part camp fire and part creative engine, fully committed to making good music feel magical again. We are not chasing trends. We are creating atmosphere, and in doing so, we are helping grow the musical careers of many of my friends. These are incredibly talented artists who have spent years knocking on the doors of opportunity, waiting to be discovered.
Moon Mt. Media is more than a media platform. It is a movement disguised as a YouTube channel. It is a living example of the kind of branding I believe in: immersive, real, and built to launch. It is a proof of concept for what new media can make possible, not just for bold brands but for creative missions with heart and purpose.
www.moonmtmedia.com or @moonmtmedia on Youtube and instagram
CARTER COUNTY EXTRACTS brings
bIG TERPS, EVEN BIGGER HEART
Some cannabis companies chase hype. Carter County Extracts grows roots, literally and figuratively. Built by family, fueled by purpose, and known across Oklahoma for flower and oils that speak for themselves, this isn’t just a brand. It’s a community cornerstone.
From the start, Carter County was committed to doing things the right way. State-of-the-art extraction and cultivation facilities, small-batch precision, and an unwavering obsession with quality. The result? Products that punch way above their weight and a reputation that keeps locals coming back.
As Brand Director, I helped shape that story into something visual, visceral, and unforgettable. I brought their narrative to life on packaging, built out cohesive product lines, and turned their Instagram into one of the most followed and admired cannabis pages in the state. Every post, every reel, every photo... crafted to reflect who they are and why it matters.
Carter County Extracts isn’t loud or flashy. It’s honest. It’s proud. And it’s proof that when you lead with values and back it up with incredible product, the people show up. And they stay.
EARTH PHARMS BRINGS industrial scale
TO THE cannabis GAME
At Earth Pharms, scale is the name of the game. We are talking 150,000 pounds of full plant biomass extracted annually, producing up to 100 liters of pure THC distillate per day. That is not just high volume, it is industrial-grade dedication to good vibes.
I have served as the Brand Director and laboratory consultant, responsible for everything from designing the extraction and fulfillment labs to branding and packaging an ever-expanding line of cannabis products. This includes infused prerolls, vapes, dabbables, lotions, water-soluble THC sugar, and yes, cannabis-infused lube. We are nothing if not comprehensive.
My job is to make sure the brand looks as premium as the product performs. I bring consistency to the chaos, translating technical production into clean, engaging, and compliant design that holds up on crowded shelves and in busy hands. Earth Pharms proves that when you combine smart systems, bold design, and a few hundred thousand pounds of cannabis, you get something worth showing off.
Seattle Pure Extracts
From tarnished to triumphant
When I stepped into Seattle Pure Extracts, it was a company with solid potential but a reputation in need of serious repair. The original brand, Sublime, had suffered a product failure that pulled it off shelves and stalled sales around $35,000 a month.
In 2018, I took the reins, overhauled the brand from the ground up, and renamed it Sublima. We didn’t just slap on a new label, we reimagined everything. I transformed the facility from a modest CO2 operation into a high-output ethanol lab, tripling daily production from 1000 grams to 3000. With a fresh look, a refined product, and a whole lot of hustle, we took monthly sales from $50,000 to over $200,000.
By the time I wrapped my tenure, Sublima cartridges and the FKO preroll weren’t just back on the map, they were leading in over 50 stores across Washington state. This wasn’t just a brand revival. It was proof that design, strategy, and a little grit can turn setbacks into bestsellers.
other notable projects
aka where i flexed and finessed
Before I was building media empires and rebranding cannabis companies, I was deep in the trenches of motion graphics and print design. I truly love animating, illustrating, and occasionally rescuing doomed timelines with sheer creative will.
From electrifying broadcast graphics to award winning print publications and bold packaging, these projects represent more than just work—they are milestones in a journey fueled by passion, curiosity, and countless late nights powered by coffee and determination. Every piece pushed me to grow, to think bigger, and to fall in love with design all over again.
Working across mediums and industries has sharpened my creative instincts and strengthened my ability to craft bold and compelling narratives. These projects offer just a glimpse into the thousands of hours I have poured into the creative world. But it is work like this that has given me the confidence to step into the role of brand manager and fully embrace the responsibility of creative lead for major companies. This is more than a portfolio. It is a reflection of purpose and passion.